Our Story

the gina brand

gina was created to put women’s vaginal comfort and care first. We design clean, botanical, single-ingredient products that help to hydrate, soothe, replenish and support balance to the delicate vaginal region without hormones or unnecessary additives.

Stemming from both modern science and time-tested wisdom, coconut oil has long been valued for its wide-ranging benefits, supporting and promoting wellness, and enhancing beauty from within. gina is safe for daily care and trusted by physicians. More than a product line, gina is redefining vaginal care as an essential part of well-being, confidence, and self-care.

Behind the Brand

our founder

Korin Korman is the founder of gina, a women’s wellness brand dedicated to restoring comfort, confidence, and care to an often overlooked area of health. A life long journey, Korin has worked closely with physicians, nurse practitioners, and formulation experts, to bring together medical insight, thoughtful design, and natural ingredients. The mission: to help women feel beautiful inside and out, and to create hormone-free solutions that support women through every stage of life.

Rooted in personal experience and guided by expert collaboration, gina was created to change how vaginal care is talked about, trusted, and experienced, making comfort feel normal, accessible, and empowering.

Korin earned her BA from Duke University and her MBA from the Wharton School of the University of Pennsylvania.

Our Partners

We work with a team of women’s health advocates, practitioners, and innovators who believe vaginal health should never be overlooked.

Rebecca Stephens

MSN, CRNP

Rebecca is a Women’s Health Nurse Practitioner with over 16 years of experience in OB/GYN care. She specializes in the diagnosis and treatment of complex and chronic vulvovaginal conditions and currently practices at the Jefferson Vulvovaginal Health Center in Philadelphia, one of the few dedicated clinics of its kind in the country

E. Reagan Thomas

MSN, ARNP, WHNP, ANP-C

Reagan is a board-certified Women’s Health Nurse Practitioner with 17 years of experience caring for women across all life stages. A graduate of the University of Florida and Emory University, she specializes in adolescent gynecology, contraceptive care, health education, and supporting women through major life transitions.

Prima Fleur

Product Development Lab

Prima Fleur Botanicals is dedicated to reinforcing our relationship with nature. Prima Fleur works with us to integrate ancient wisdom with modern practices, helping shape products that honor the body’s natural rhythms and fit seamlessly into everyday self-care routines.

Real Talk Stats

Real women. Real results. Real confidence.

20–35 Year Age Range

Approximately 30% of women in this age range often experience a decrease in vaginal lubrication causing vaginal dryness and painful intercourse. The reasons are often due to changes in hormone levels as a result of birth control, pregnancy and breastfeeding.

Approximately 30% 

35–50 Year Age Range

Approximately 35% of women in this age range entering the peri-menopause and menopause life stage experience decreased estrogen levels, vaginal dryness, decreased blood supply, less collagen, pH changes, painful intercourse and increased vaginal infections.

Approximately 35%

50–65+ Year Age Range

Approximately 40+% of women in this age range experiencing menopause with decreased estrogen, report friable vaginal tissue, pain and bleeding with intercourse.

Approximately 40+%

20–35 Year Age Range

Approximately 30% of women in this age range often experience a decrease in vaginal lubrication causing vaginal dryness and painful intercourse. The reasons are often due to changes in hormone levels as a result of birth control, pregnancy and breastfeeding.

Approximately 30% 

35–50 Year Age Range

Approximately 35% of women in this age range entering the peri-menopause and menopause life stage experience decreased estrogen levels, vaginal dryness, decreased blood supply, less collagen, pH changes, painful intercourse and increased vaginal infections.

Approximately 35%

50–65+ Year Age Range

Approximately 40+% of women in this age range experiencing menopause with decreased estrogen, report friable vaginal tissue, pain and bleeding with intercourse.

Approximately 40+%

What Causes A Decrease In Lubrication Leading To Dryness And Painful Intercourse?

It is a myriad of reasons including birth control, changes in hormone levels, a decrease in estrogen levels and blood supply, less collagen to the area, pH changes, thinning of the tissue lining and an increase in infections.

We Hope To Be Featured In

What Professionals Are Saying

Melanie F.

"Solves a Very Real Gap"

From a clinical perspective, the Gina Moisturizing Glides solve a very real usability gap — genuinely user-friendly.

Emily H.

"Discreet and Considered"

The product is discreet, and well considered, not medicalized or gimmicky. It’s exactly what I’d expect for next-gen vaginal care.

Jasmine R.

"Eliminates Awkwardness"

This is the kind of product that actually improves adherence because people don’t dread using it.

Susan

Personal Hydration

Coconut Oil Has More Than One Benefit. It Has Saved Me From Sexual Discomfort And Provides Personal Hydration

Monica

Best Kept Secret.

Relief, Comfort, Moisture. I Started Using Gina For My Vaginal Discomfort And It Was Immediate Relief. It's A Natural Routine To Soothe Myself. I Feel Healthier And 20 Years Old Again

Jo Jo

 Best Personal Lubricant

Coconut Oil Is The Best Personal Lubricant I Have Used. It's Non-sticky, Smells Great, Makes All My Personal Parts Slippery Again.  And My Husband Loves It Too. I Tell All My Friends About It

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